Brand You: Crafting an Identity with Intention
Building a brand is about more than just picking hues or sketching pretty dresses. It is anchoring a vision in your values, your aesthetic, and the message you want to project to the world (ReferralCandy, n.d.).
Mission Statement
Our mission is to rethink power dressing through the lens of
modesty, heritage, and refined elegance creating timeless clothing with South
Asian silhouettes and an aesthetic of a global luxury.
Vision Statement
Our vision is to be the go-to label for women who seek quiet
power through simple, culturally specific fashion that conjures the elegance of
summers in Jaipur and confidence of old-money Monaco.
Brand Values
Modest Power: Our silhouettes are structured, strong, and
sophisticated, and never require too much flesh to be revealed.
Cultural Heritage/Preservation: We reinterpret Indian
artisanship for a modern, global audience, from bandhini to chikankari, all
told with restraint and grace.
Effortless Luxury: Our aesthetic leans into the timeless
think linen saris, tailored coords, and elegant layers that whispers status and
never screams it.
Slow Fashion: Limited releases, small-batch production,
ethically sourced, and designed to last beyond seasons and trends (Odak, 2022).
Feminine Confidence: We dress women who lead with latent
strength - no gimmicks, just garments that speak.
Visual Identity & Moodboard
Our visual identity encompasses muted neutral tones, rich textiles and a minimalist aesthetic, influenced by the sun-soaked colours of Jaipur and Monaco's understated chic. This curated aesthetic is important for creating brand recall and making an emotional connection to our audience (ReferralCandy, n.d.).
Colour Palette:
Fonts:
Figure 7 & 8. Images sourced from Pinterest , 2025
Textures & Materials:
Silhouettes:
Figure 11 - 13. Images sourced from Pinterest , 2025
Target Audience
Women who lead intentionally creative professionals, founders, consultants and cultural explorers. She shops slow. She appreciates the details. She is just as comfortable in Jaipur as she is in Geneva. She doesn't need a logo to announce she's made it her clothing does that for her, quietly (Odak, 2022).
Building the Brand
Starting a fashion brand is more than just a design issue; it's about creating a community who relate to your story and your values, and considering marketing strategies to showcase authenticity and emotional connection (ReferralCandy, n.d.).
It's a place where my heritage meets my ambition, summer is
just around the corner, and everything we design makes you feel like you
belong, already.
References
Pinterest (no date) Colour Palette [image
1-6], Pinterest website, accessed 3 June 2025. https://in.pinterest.com/pin/422281211598956/
Pinterest (no date) Old Money Style Fonts [image
7 & 8], Pinterest website, accessed 3 June 2025. https://in.pinterest.com/pin/283726845272459432/
Pinterest (no date) Textures Moodboard [image
9 & 10], Pinterest website, accessed 3 June 2025. https://in.pinterest.com/pin/27443878974742904/
Pinterest (no date) Smart Casuals Moodboard [image
11-13], Pinterest website, accessed 3 June 2025. https://in.pinterest.com/pin/38351034330218090/
Google (2025) Google image search results for "Bandhani" [online image collection], Google website, accessed 3 June 2025. https://www.google.com/search?sca_esv=87b41ab4477c98ab&q=bandhini...
Odak S (2023) Building a successful fashion
brand: 10 steps, LinkedIn website, accessed 3 June 2025. https://www.linkedin.com/pulse/building-successful-fashion-brand-10-sinan-odak/
ReferralCandy (2024) How to start your own
clothing line, ReferralCandy website, accessed 3 June 2025. https://www.referralcandy.com/blog/how-to-start-your-own-clothing-line
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